Agency of Life Brand Development Project
Developed Using: Adobe illustrator
Status: Client work submitted
Role in Project: Collaborative artist with the User Experience Club
![](https://cdn.myportfolio.com/5032cf9b34a6b2c866a4e6a5cff88bf7/d47ee55d-c9d7-468f-a0e0-c87b5b581941_rw_600.png?h=1ed0025739469a02bb3a57a64ef59b20)
Agency of L.I.F.E. was a client based project through the User Experience Club. The goal of the project was to provide pro-bono assistance to a charity that was being formed local to the Peoria area. I worked with several artists to establish the brand and identity of the charity. Upon reaching the end of the semester we had achieved a satisfactory level of design work for the client.
The client needed branding for social media, business cards/letterheads, and forms.
The specific needs for the designs required:
- A street art approach
- All the colors of the rainbow
- Geometric designs
- The design needed to incorporate the image of the Seed of Life.
The project required the development of several iterations from each artist. My contributions were as follows:
Icons:
![First Draft](https://cdn.myportfolio.com/5032cf9b34a6b2c866a4e6a5cff88bf7/dbb810a1-c7fb-45f2-aed1-fe01cfc54d82_rw_600.png?h=f1dbcb2b7530f71745c230e5ce8b01c3)
First Draft
![Second Draft](https://cdn.myportfolio.com/5032cf9b34a6b2c866a4e6a5cff88bf7/2d09c88d-2139-4e39-ac28-e69b40986177_rw_600.png?h=f116a41cef97a2dab892692850c5aa06)
Second Draft
![Third Draft](https://cdn.myportfolio.com/5032cf9b34a6b2c866a4e6a5cff88bf7/4e732c98-028f-45c7-ae36-717393407dfe_rw_600.png?h=6788bb057c44c6b1ca7084dc561ac332)
Third Draft
![Fourth Draft](https://cdn.myportfolio.com/5032cf9b34a6b2c866a4e6a5cff88bf7/41893822-3b63-4dbb-931c-de5ab174c755_rw_600.png?h=17e4c361a22de518a7f6fc006729a5f6)
Fourth Draft
![Fifth Draft](https://cdn.myportfolio.com/5032cf9b34a6b2c866a4e6a5cff88bf7/d79e4062-5990-4a02-8e18-f350c67ad75f_rw_1200.png?h=1f6ebd5e9d7ab268ab3d5c4c0982d3b8)
Fifth Draft
![Final Draft](https://cdn.myportfolio.com/5032cf9b34a6b2c866a4e6a5cff88bf7/c6b52bce-fc0f-4bab-bc3c-b69d94cc9345_rw_600.png?h=d63378e7f256e2c027c2c5c0917f81fb)
Final Draft
A Project Moodboard:
![](https://cdn.myportfolio.com/5032cf9b34a6b2c866a4e6a5cff88bf7/6efd82ca-865e-4520-8287-ff5bdd177188_rw_1200.png?h=0ce996143c5b3a0b50844cb336987238)
Flyer and Form Designs:
![4x4 flyer for print](https://cdn.myportfolio.com/5032cf9b34a6b2c866a4e6a5cff88bf7/0a6c4b67-50b9-4ca6-9a1a-b8662e3ae08b_rw_1200.png?h=b41f3a2b9c02c1ba990b8333c1dbb96b)
4x4 flyer for print
![8.5x11 signup sheet](https://cdn.myportfolio.com/5032cf9b34a6b2c866a4e6a5cff88bf7/97b1da6c-417d-4459-8569-1ee07873f3e4_rw_600.png?h=bba178d8f35ccd7a3e301c34410feadf)
8.5x11 signup sheet
Fellow Collaborators
Stephanie Hossenlopp - Artist
Jakob Plotts - Artist